Kara Matuszewski

Power Of Twitter

January 15, 2009 · 1 Comment

If you’re reading this blog, you probably found it through Twitter, so I am somewhat preaching to the choir.  But in the off chance you found it some other way, and are interested in Twitter, but don’t “know enough about it,” read on.

This afternoon, a plane that had just taken off from LaGuardia crashed into New York’s Hudson River.  135 people were on board; thankfully they all got out okay.  I’m sure they’re cold, but it could have been so much worse.

As soon as I saw the “Breaking News” on the networks, I went to my Twitter account (@karamat) and searched “Hudson.”  Hundreds of entries showed up and in the few seconds I was reading them, the page needed to be refreshed with 30, 40, 50 new messages.  It didn’t take long for people to hop on line and “tweet” about the crash in 140 characters.

The tweet that, to this point, that got the most attention was from @jkrums.  This was his tweet: “http://twitpic.com/135xa – There’s a plane in the Hudson. I’m on the ferry going to pick up the people. Crazy”

Within a very short time, NBC was in touch with him and not only used his picture on line — a vantage point the camera crews did not have — but they got him on the phone to talk about what happened.

His next tweet?  “I’m back in NJ. Going to be back in NY tonight for a few interviews. This has been a crazy experience. Thanks for all the follows!”

I have a feeling we’ll be seeing more of him in the next few days.  All because of Twitter.

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It’s not easy for us, either

January 7, 2009 · 3 Comments

It seems like no matter where I go these days, I hear from people upset about the digital television (DTV) transition.  They want to know why the government’s doing it.  (Answer: Make money by selling off analog signals.)  Whether they’ll get high definition now.  (Answer: No, not unless you have a high def TV.)  And why they can’t get certain channels now.  (The answer varies so much from case to case, I don’t even know where to start.)

I hear a lot of complaints, too.  Mainly because of that last point — once they hook up a converter box, they can’t see certain stations.  I wholeheartedly agree with them.  It’s annoying.  You’ve been watching one station for 50 years without any problems and all of a sudden, because there’s a mountain in your view, or you live on the “wrong” side of the transmitter, you can’t watch that station anymore.

It’s just as annoying for us in the television industry.  We make our money based on how many people watch us.  Four times a year, Nielsen sends out diaries in which families keep track of what they watch and when.  Using the results, television stations set their commercial rates.

If you can’t watch us, our ratings go down, thus our rates go down, and we make less money.  I’m not being selfish here, either.  If we (as a station) make less money, we have less money to spend on operations.  On the electricity to run that digital signal — and it’s a lot — on cameras, trucks, reporters.  The less money we make, the harder it becomes to cover the news.

No matter what happens February 17th, I plan on still being here.  And if I can help you, I will do my best to do so!  In the meantime, just know I’m on your side.

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Hyundai’s Promise

January 6, 2009 · Leave a Comment

So I was watching football on Sunday and heard a commercial that caught my ear.  I’m sure you’ve heard by now, too.  Buy a Hyundai in 2009 and if you lose your income a.k.a. job, you can return the car.  Wow! 

Here’s the company’s fact sheet:

http://www.hyundaiusa.com/financing/HyundaiAssurance/HyundaiAssurance.aspx

But what caught my ear was the second time around, in what we call a bookend — two commercials from the same company that run at the start of the commercial break and the end — was Hyundai’s tag line.  “A car company that has your back.  Imagine that.”

It certainly made me take note.

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What tools do you use?

December 26, 2008 · Leave a Comment

When I decided to become a journalist, the only way we got the news was through the newspaper, the radio and the television.  Boy, have times changed.

This morning, Maine State Police closed down a section of Interstate 95 in Orono to remove an oil truck that had crashed into the median.  We didn’t have a newscast for another hour, and by then the road was supposed to be re-opened.  But in the meantime, people were going to be driving that stretch of road and if they knew it was closed, they might be able to avoid it.

The first thing I did was get on our website and post a story in the “Breaking News” section.  That way a red bar appears at the top of our website alerting everyone who visits the site. (www.wlbz2.com)

Next, I got onto our text alert site and sent out both a text message and e-mail to people who subscribe to the service. (http://www.wlbz2.com/weather/resources/text_alert/default.aspx?menuid=32)

I then posted the update on my Twitter account (www.twitter.com/karamat) which also updates my facebook page, alerting all of my “followers” and friends.

After all of that, I wrote a script for the noon news.  Just in time for the road to be re-opened.

What other tools would you suggest I use to get word out?  I’m always looking for new ways to spread the news.

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Remembering Pan Am 103

December 21, 2008 · 3 Comments

It’s December 21, 2008.  It’s been 20 years since the bombing of Pan Am Flight 103 over Lockerbie, Scotland.  All 259 people on board were killed; the debris killed another 11 people on the ground.  I didn’t know any of them, but the loss of these innocent people has touched me greatly.

35 of the people on board were Syracuse University students who had been studying in London and Florence for the semester.  They were young students returning home for the holidays after the time of their lives.  I just read this column: http://www.syracuse.com/news/index.ssf/2008/12/flight_103_after_20_years.html and at the end, Sean Kirst quotes Norman Reuter.  Norman tells a story with which I’m familiar.  I had heard it before.

During the spring semester of my junior year at Syracuse I studied in London.  I was already very aware of the Flight 103 disaster, but that spring it became all that much more real to me.  For one of my journalism classes, we took a field trip to Lockerbie.  There were 35 of us on that trip and it is one I will never, ever forget.

While we did manage to have fun, share laughs and find a pub, it is the quiet time I remember more.  We toured the town with a native who told us where the plane landed, where things had been on fire, where bodies had been found.  It was one of the most horrific things I had ever heard.  It made me sad and mad at the same time.  How could someone do this?  Why would someone want to do this?  I asked myself that many times that weekend; and still do.  I wish I could understand the answers given.

As I said, there were 35 of us on this trip.  The same number of Syracuse students lost that day.  All 35 of us fell silent when we arrived at the hillside where the cone of the plane landed.  You could still see the point of impact, as it had been indented the earth.  Across the street was a memorial to all of those lost.  A small rock structure stands just off the road.  In it, you’re invited to write in a journal that has been kept since the memorial was built.  A memorial garden with plaques is just behind the small building.  Families and friends have put their memories into words and shared them with all of us.

What struck me most was how quiet it was.  Birds chirped, a mist had fallen and it was otherwise silent.  The calmness of it all was such a juxtaposition to what had happened there 10 years before.

Thinking about it brings me to tears.  Here are these innocent people who, in the students’ cases, wanted to go home to their families.  They wanted to share their stories, their pictures, their memories.

It is what Norman Reuter told me and some classmates after our trip that I like to remember when, in times like now, I have tears streaming down my face.  A few days before our trip, I was in Norman Reuter’s class and we had taken a field trip to the National Gallery in Trafalgar Square.  We were standing at the front entryway when he asked what we were doing that weekend.  Those of us headed to Lockerbie told him so.  He told us the same story he told those gathered in Syracuse this past October.

He had a student who came to him just before his flight to pass in a paper.  Professor Reuter wished him well and the student told the professor that he and his friends were buying things to take on the plane for a party.  Professor Reuter told us, “They were an hour into their flight and having the time of their lives.”

That is how I like to remember these people I never knew.  They were happy.

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Social Media is… well.. social

December 19, 2008 · 1 Comment

We hear about how much Facebook and Twitter can help promote your business, connect you with clients, and find new jobs.  But they started as social mediums — and they still are.

Throughout the week, my updates include posts about stories I’m working on; information from the state; updates on Barack Obama’s new cabinet.  I generally keep them business orientated, because, in the work place, that’s the best use of them.  But, as much as my husband would argue, I’m not always working.

Last night, I was in Portland for the annual Merry Madness (both merry and madness) and was reminded that the original purpose of these sites is to connect with friends.

As I wandered down the streets of the Old Port with Emilie Sommer (@emilieinc) and J Sandifer (@jsandifer), I got a text from Jeff Inglis (@jinglis) saying he saw my Twitter/Facebook updates and wanted to find out if we wanted to join him and his wife for dinner.  After some more shopping, we ended up meeting up in one of the local restaurants and had a great time.

So, as much as we now all use these sites for business and diversifying ourselves, remember, it’s social, too.  So every once in awhile, throw some fun in there.

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Winter Driving Haiku

December 17, 2008 · 1 Comment

Winter driving… blah
Slipping, sliding everywhere
Let’s go back to bed

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Ice Storm 2008

December 16, 2008 · Leave a Comment

There’s a lot of people saying after this ice storm, “I was much more ready for this one than the last.”  It’s reassuring to hear that.  But are you ready for an emergency?

FEMA has a rather extensive checklist for emergency preparedness.  You can find it here: http://www.fema.gov/areyouready/

Here are some things to think about:

  • Do you have an escape route AND a meeting place?  What if you’re not home; what are your plans then?
  • Do you have your family members’ phone numbers in a place other than your cell phone?  If the battery dies or something happens to the phone, you may not have those numbers.
  • Do you know how to turn off the utilities (water, electricity, etc.)?
  • Do you know exactly where to find your vital records (Social Security card, birth certificate, marriage license, etc.)?  Think about making copies of them and keeping them somewhere other than your home.
  • What would you do with your pet in an emergency?

The other thing FEMA suggests is putting together a “grab-and-go” bag.  That way if emergency strikes, whether it’s another ice storm, fire, hurricane or earthquake, you have what’s essential.  Here’s some of what the agency suggests you have.  For a full list, check out the website.

  • Food and water — but be careful to watch “use by” dates.  Perhaps when you’re changing the clocks back or on your birthday, you also make a habit of changing out the food.  And if the food is in cans, be sure you have a can opener.
  • First aid kit
  • Flashlight
  • Battery-operated radio — LL Bean has a good combination flashlight/radio that operates on battery, hand crank or solar: http://tinyurl.com/6csezh
  • Whistle
  • Matches
  • Photocopies of credit and identification cards
  • Special items — contact lens solution, hearing aid batteries, etc.
  • Items of infants — formula, diapers, wipes, etc.
  • Items for pets — food, medicine, etc.

You may never have to use a single item in this bag, but at least you know it’s there if you need it.

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I’m back!

December 12, 2008 · Leave a Comment

It’s been a long time.  Too long.  I promised myself I would blog at least a couple of times a week and I haven’t been on here in a couple of months.  My early New Year’s Resolution will be that I post more often.

I wasn’t in Maine for the Ice Storm of 1998.  I was still in school at Syracuse University.  But this morning, people are making plenty of comparisons.

Ice is coating everything.  And what isn’t coated is full of water.  Let’s hope that the temperature doesn’t dip too much otherwise it will get a whole lot worse.  More than 200,000 customers are without power as of 11 a.m.  Governor John Baldacci just announced that although state offices were supposed to open at noon, they’ll remain closed for the rest of the day because of the weather and the outages.

As always, check out www.wlbz2.com for updates on closures and power outages.  You can also follow me on Twitter @karamat for updates.

And yes, I promise to post more often!

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NKOTB — not so kid-like anymore

September 19, 2008 · Leave a Comment

So I have to admit, I’m going to the New Kids On The Block Concert next weekend.  My best friend bought her, myself and another girlfriend of ours tickets.  I also have to admit, I was never a fan.  But this is going to be fun.  Three married 30-year-olds, one of whom is 6 months pregnant, going to a NKOTB concert deserves some laughs.

In preparation of the big night, my husband bought the new record — do they call them that anymore? — on iTunes.  I listened to it at the gym tonight and was shocked at the lyrics.

Let’s take a look at “Lights, Camera Action”:

“You go hit the lights, I’ll set up the camera
Let’s get to the action

I’ve been thinking about this for some time
I got a freaky temptation burnin’ deep inside

You say the strip’s already rolling
And the bedroom is the set
I hope you know your lines ’cause one take is all we get”

OK, so now we’re celebrating videotaping what happens in the bedroom.

What about “Sexify My Love”?:

“Girl, don’t be shy, you’re looking so fly,
Tonight I wanna try every position we can dream of
All over the house, workin’ that thing, girl, makin’ you shout
Take it fast, slow, do it like a pole slide, all the ways to get low, low…”

Whatever happened to “Hangin’ Tough?”, “Step By Step”, “The Right Stuff”?  Guess these boys grew up.  Glad I’m not a teenage girl listening to this… imagine the ideas I would get.

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