So I was watching football on Sunday and heard a commercial that caught my ear. I’m sure you’ve heard by now, too. Buy a Hyundai in 2009 and if you lose your income a.k.a. job, you can return the car. Wow!
Here’s the company’s fact sheet:
But what caught my ear was the second time around, in what we call a bookend — two commercials from the same company that run at the start of the commercial break and the end — was Hyundai’s tag line. “A car company that has your back. Imagine that.”
It certainly made me take note.