Hyundai’s Promise

So I was watching football on Sunday and heard a commercial that caught my ear.  I’m sure you’ve heard by now, too.  Buy a Hyundai in 2009 and if you lose your income a.k.a. job, you can return the car.  Wow! 

Here’s the company’s fact sheet:

But what caught my ear was the second time around, in what we call a bookend — two commercials from the same company that run at the start of the commercial break and the end — was Hyundai’s tag line.  “A car company that has your back.  Imagine that.”

It certainly made me take note.


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