Should NYT execs be on Twitter?

Fellow classmate Tory Starr took to Twitter this morning saying Charlie Warzel’s BuzzFeed piece was getting a lot of attention. If you missed it, Warzel assessed the Twitter accounts of several executives at The New York Times. It wasn’t pretty. He called his results a Twitter Graveyard.

Starr asked whether it matters that these top-level editors do not tweet. I responded. Storify isn’t currently supported by WordPress, so here’s a link.

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